[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.daguerre.cz\/proc-jsou-akce-a-slevy-beznou-soucasti-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.daguerre.cz\/proc-jsou-akce-a-slevy-beznou-soucasti-marketingu\/","headline":"Pro\u010d jsou akce a slevy b\u011b\u017enou sou\u010d\u00e1st\u00ed marketingu","name":"Pro\u010d jsou akce a slevy b\u011b\u017enou sou\u010d\u00e1st\u00ed marketingu","description":"Je zn\u00e1mou pravdou, \u017ee obchod\u016fm jde hlavn\u011b o to, aby vyd\u011blaly co nejv\u00edce pen\u011bz. K tomu pou\u017e\u00edvaj\u00ed ve\u0161ker\u00e9 prost\u0159edky, kter\u00e9 jim z\u00e1kon umo\u017e\u0148uje, a ob\u010das i takov\u00e9, kter\u00e9 nikoliv. V\u00fdhody toti\u017e zna\u010dn\u011b p\u0159ev\u00e1\u017e\u00ed p\u0159\u00edpadn\u00fd postih, a v sou\u010dasn\u00e9m tvrd\u00e9m tr\u017en\u00edm... <a class=\"more-link\" href=\"https:\/\/www.daguerre.cz\/proc-jsou-akce-a-slevy-beznou-soucasti-marketingu\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2021-09-02","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.daguerre.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.daguerre.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"daguerre.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.daguerre.cz\/wp-content\/uploads\/sleva1.jpg","url":"https:\/\/www.daguerre.cz\/wp-content\/uploads\/sleva1.jpg","height":0,"width":0},"url":"https:\/\/www.daguerre.cz\/proc-jsou-akce-a-slevy-beznou-soucasti-marketingu\/","about":["V\u00fdrobky"],"wordCount":432,"articleBody":"   Je zn\u00e1mou pravdou, \u017ee obchod\u016fm jde hlavn\u011b o to, aby vyd\u011blaly co nejv\u00edce pen\u011bz. K tomu pou\u017e\u00edvaj\u00ed ve\u0161ker\u00e9 prost\u0159edky, kter\u00e9 jim z\u00e1kon umo\u017e\u0148uje, a ob\u010das i takov\u00e9, kter\u00e9 nikoliv. V\u00fdhody toti\u017e zna\u010dn\u011b p\u0159ev\u00e1\u017e\u00ed p\u0159\u00edpadn\u00fd postih, a v sou\u010dasn\u00e9m tvrd\u00e9m tr\u017en\u00edm prost\u0159ed\u00ed skute\u010dn\u011b nen\u00ed snadn\u00e9 usp\u011bt.Jedn\u00edm z t\u011bchto prost\u0159edk\u016f, kter\u00e9 pou\u017e\u00edvaj\u00ed prakticky v\u0161ichni obchodn\u00edci, jsou nejr\u016fzn\u011bj\u0161\u00ed akce a slevy sten-skrine.cz. Jsou tak z\u00e1kladn\u00ed strategi\u00ed, \u017ee firmy dokonce vynakl\u00e1daj\u00ed dal\u0161\u00ed pen\u00edze na tisk let\u00e1k\u016f, kter\u00fd potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na tuto skute\u010dnost upozorn\u00ed.To se m\u016f\u017ee zd\u00e1t na prvn\u00ed pohled pon\u011bkud hloup\u00e9 \u2013 pokud sv\u00e9 zbo\u017e\u00ed prodaj\u00ed za m\u00e9n\u011b pen\u011bz, neznamen\u00e1 to n\u00e1hodou, \u017ee budou m\u00edt i ni\u017e\u0161\u00ed zisk? A nen\u00ed pr\u00e1v\u011b dosa\u017een\u00ed co nejvy\u0161\u0161\u00edho zisku to, o co tu hlavn\u011b jde?Situace se skute\u010dn\u011b m\u016f\u017ee na prvn\u00ed pohled takto jevit, av\u0161ak skute\u010dnost b\u00fdv\u00e1 pon\u011bkud jin\u00e1. Ve skute\u010dnosti d\u00edky tomu z\u00edskaj\u00ed v\u00edce pen\u011bz, ne\u017e kdyby sv\u00e9 zbo\u017e\u00ed st\u00e1le prod\u00e1vali za b\u011b\u017enou cenu. Jak je to mo\u017en\u00e9?Jedn\u00edm z faktor\u016f je, \u017ee se onoho v\u00fdrobku prod\u00e1 mnohem v\u00edce. Kdo n\u011bkdy za\u017eil v den slev frontu u supermarketu p\u0159ed otev\u0159en\u00edm, si to dovede p\u0159edstavit. A vzhledem k tomu, \u017ee i tato sn\u00ed\u017een\u00e1 cena je v naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f st\u00e1le vy\u0161\u0161\u00ed, ne\u017e jak\u00e1 byla pro obchod cena po\u0159izovac\u00ed, je dosa\u017eeno pom\u011brn\u011b zaj\u00edmav\u00e9ho zisku.To ale nen\u00ed v\u0161e. Jen m\u00e1lokdo toti\u017e koup\u00ed pouze danou v\u011bc, kter\u00e1 je v akci. Obvykle do voz\u00edku d\u00e1me i dal\u0161\u00ed v\u011bci, kter\u00e9 jsou prod\u00e1v\u00e1ny za b\u011b\u017enou cenu. A vzhledem k tomu, \u017ee bychom v mnoha p\u0159\u00edpadech do dan\u00e9ho obchodu ani ne\u0161li, pokud by zde neprob\u00edhala ona akce, znamen\u00e1 to, \u017ee stoupne i prodej jin\u00fdch v\u00fdrobk\u016f. A to op\u011bt zvy\u0161uje zisk.Je tedy jasn\u00e9, \u017ee se jedn\u00e1 o velmi u\u017eite\u010dnou strategii, kter\u00e1 m\u016f\u017ee obchodn\u00edk\u016fm pomoci udr\u017eet se na trhu. Samoz\u0159ejm\u011b, ne ka\u017ed\u00fd si m\u016f\u017ee dovolit ji implementovat, av\u0161ak ti, kte\u0159\u00ed mohou, to tak velmi \u010dasto \u010din\u00ed. Koneckonc\u016f, byli by hloup\u00ed, kdyby to ned\u011blali. A hlup\u00e1ci na trhu \u00fasp\u011bchu nedos\u00e1hnou.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d jsou akce a slevy b\u011b\u017enou sou\u010d\u00e1st\u00ed marketingu","item":"https:\/\/www.daguerre.cz\/proc-jsou-akce-a-slevy-beznou-soucasti-marketingu\/#breadcrumbitem"}]}]